Fusion needed in South African media research
Media strategists are still frustrated by the isolation of different media research currencies, wanting a single source for proper comparisons.
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Tag: media
Station of the Year finalists announced for Liberty Radio Awards
The nominees for the coveted Station of the Year Award at the Liberty Radio Awards have been announced, along with ...
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Key trends in email marketing: What you don’t know about this tried and tested channel
Email marketing remains a tried and tested tool for communication. Here are six must-know trends in the sector.
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Getting to know the ES SEMs 8-10 (Part 2)
The Socio-Economic Measures have replaced the LSMs. Today we unpack more about the way they spend their time and how ...
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‘MDDA is the most suitable agency to oversee our empowerment fund’ – Competition Commission
Despite concerns around irregularities at the MDDA, and a pending Parliamentary probe, the Competition Commission says the agency is suited ...
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Aussies endorse South African beer? Never!
Local brewing company, Newlands Spring Brewing Co. created a sneaky campaign to get Australians, South Africa's hated rivals, to endorse ...
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