Case study: How a catchy billboard campaign went viral
The #GetNakedAnywhere campaign from fully digital insurance platform, Naked, has turned into a viral TikTok phenomenon that has generated more ...
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Tag: media
Time’s up for Nando’s and M&C Saatchi Abel
It's been a successful, 10 year relationship. But now integrated creative agency M&C Saatchi Abel and Nando’s South Africa have ...
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The devil is in the detail
As a communications, content and media strategist, my primary responsibility is towards my clients and their brands; thus, the success ...
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Tackling non-disclosed media models head-on
The IAS Media Marketing Compliance Masterclass series, in partnership with Media Marketing Compliance (MMC), wasted no time addressing one of ...
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Awards Wrap: Effie Awards entry dates revealed, The Bookmarks launch learner jury, Govender joins Gerety Awards jury
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
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The hidden cost of dull, bland and boring advertising
Watching children discover the world is a treat. Seeing them fill with glee and delight as they discover the crackle ...
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