That’s what they would say, wouldn’t they?
Knowing how many consumers or audiences a platform reaches doesn’t mean anything. We need more deep consumer insights, especially in ...
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Tag: Mediacom
World of Media: Adidas consolidates its media business, Serena Williams sports advertising superstar, P&G may trademark WTF and FML
The Media Online's weekly round-up of global media stories.
Read moreWorld of media: UN responds to Trump’s news media comments, MediaCom retains Shell account
A wrap of media stories from around the world.
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Constant, clear communication, real partnerships and the commoditisation of agencies
Agencies are having to shift the way they work to satisfy the approach of big clients to cost-saving, rather than ...
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World of media: Vogue’s most coveted designer brands, Shell reviews agencies
The Media Online's weekly wrap of global media news.
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The Awards Wrap: All the winners of the 2018 APEX Awards, biggest jury ever for Mumbrella Asia Awards, shortlisted candidates named for M&M Global Awards
The Media Online's weekly column delivering news of award wins, entries, competitions and winners in the media industry.
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