Stopping misinformation means fixing the relationship between journalism and PR
It used to be that journalism was the stronger player in the relationship, but now as a result of cuts ...
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Tag: public relations
Communications redefined: No more ‘good old days’
Much of what was learned in 2020 will continue to shape the communications landscape in 2021 and beyond. I urge ...
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Are you thinking of studying public relations?
In simple terms, a PR professional is an ‘image or reputational shaper’, our business role is to generate positive publicity ...
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Africa needs to take control of how Africa’s stories are told
As communications professionals, one of our many roles is to use various communication tools to relay or share news and ...
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How to write a perfect press release to achieve great media traction
Distributing a press release to a generic media contact list without selecting the relevant industry media, you might miss the ...
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For traditional PR firms, the transition to digital is long overdue
Digital PR is simply the evolution of what has until now been known as 'traditional' PR. The time when there ...
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