Seeing radio differently (With pics)
Radio is often an afterthought in the media agency planning and buying process, and thus its effectiveness is limited and ...
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Tag: radio
Traffic a major driver in powering drive time radio
The latest BRC Radio Audience Measurement (RAM) numbers, which were for the first full year of research, continue to reflect ...
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Primedia Broadcasting rolls out strategy with more line-up changes
Primedia Broadcasting has continued to roll out strategic changes to its station line-ups with new announcements for KFM and 947. ...
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Radio: The state of (air)play
Radio has defied Newton’s Third Law by meeting every action with an unequal, and often incorporating reaction. Those who predict ...
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Breaking news: Redi Tlhabi to leave 702
Primedia Broadcasting has announced in a statement that Redi Tlhabi will be leaving 702 to pursue an "exciting new direction ...
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Traditional media is not dead for millennials… yet
According to Consumer Barometer, millennials don't just go online, they LIVE online. Some 90% of 16 to 34 year-olds go ...
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