The advertising industry: What I wish I’d known before signing up
More brand owners and their agencies should open their doors to first-year, second-year and third-year students, and not just the ...
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Tag: RAPT Creative
New-school ad creators in a world of digital innovation, technology and content creation
The digital innovation train is moving fast on its tracks with no signs of slowing down, even in 2023.
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Let’s be honest, there’s no replacement for creativity in our industry
Technology and automated creativity no doubt will get better and better. However, creativity is still and should always remain an ...
Read moreNeuro-engaged: The tomorrow of marketing, today
Advertisers and brands alike ought to realise that authenticity and connections cannot be forced, they are the by-product of carefully ...
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Generation Z: the hybrid socials
When one thinks of Gen Z, or in the South African context ‘ama2000’, many things come to mind. Partying. Memes. ...
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Awards Wrap: AdFocus Awards winners, Levergy scores double agency of the year recognition, SuperSport Schools awarded at global OTT awards
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media ...
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