Follow the money, honey
The drawn out SAARF/ASA/MAMCA debate is turning nasty. After months, years really, a languid industry has realised that the foundation ...
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Tag: SAARF
Ten 2012 predictions (and it’s not the end of the media world as we know it)
Sandra Gordon, publisher of TheMediaOnline and The Media magazine, whips out her crystal ball and makes some irreverent - if ...
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2012…the year of living dangerously
The year 2012 looms over the eastern advertising horizon, just like any other year. Except, it’s not like any other ...
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Our industry is in crisis. What are we going to do about it?
This week newly appointed CEO of the Marketing Association of SA, Sarel du Plessis, sent a letter - signed by ...
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TV’s new TAMS currrency is coming as PVR data is ‘unpaused’
The South African Advertising Research Foundation (SAARF) is about to launch time-shifted viewing data, something Chris Eyre, managing director of ...
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The SAARF Levy: A short history…and a review of the current situation
Wag the Dog Publishers recently hosted a panel discussion titled: Demystify: Newspaper Research. One of the panelists was the doyenne ...
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