The Lockdown Chronicles #6: Walking with Nietzsche and New Balance
One of the methods traditionally used to highlight the distribution and market viability of haves and have-nots is socio-economic segmentation ...
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Tag: SEMs
Media Beyond The Numbers: Is SINGLE source the answer?
Should single source research be the go to for South African research? Nkateko Mongwe emphatically says YES, with these three ...
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Publishing platforms offer a rare opportunity to communicate effectively
Publishing platforms that keep readers’ attention offer an increasingly rare opportunity for advertisers to communicate effectively without the constant swirl ...
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BRC TAMS panel in fine fettle
Overall it is clear that the BRC TAM panel is in fine fettle. Given the hiatus in leadership at the ...
Read more![The death of demographic targeting [part 2]](https://themediaonline.co.za/wp-content/uploads/2018/07/Screenshot-2018-07-31-05.05.27.png)
The death of demographic targeting [part 2]
Saying demographic targeting is dead doesn’t take away its importance, or that demographics are irrelevant or that they shouldn’t be ...
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SEMs and LSMs: Play the ball where it lies
Media planner Gordon Muller took the opportunity to explain SEMs vs LSMs at the most recent release of the BRC ...
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