Tag: SEMs

One of the methods traditionally used to highlight the distribution and market viability of haves and have-nots is socio-economic segmentation ...

Should single source research be the go to for South African research? Nkateko Mongwe emphatically says YES, with these three ...

Publishing platforms that keep readers’ attention offer an increasingly rare opportunity for advertisers to communicate effectively without the constant swirl ...

Overall it is clear that the BRC TAM panel is in fine fettle. Given the hiatus in leadership at the ...

Saying demographic targeting is dead doesn’t take away its importance, or that demographics are irrelevant or that they shouldn’t be ...

Media planner Gordon Muller took the opportunity to explain SEMs vs LSMs at the most recent release of the BRC ...