North West FM: Repairing a broken reputation and sorting out a mess
After years of mismanagement and a nasty ownership battle, North West FM seems to be on the up, with committed ...
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Tag: strategy
Putting music in the hands of listeners, ECR launches 28-day Music Makeover campaign
A new brand campaign and a clear strategy are central to East Coast Radio’s plans for listener and revenue growth. ...
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Data-led, working smarter in an innovative culture: Byron John takes the helm at Vizeum JHB
New Vizeum Johannesburg managing director Byron John is looking to shake things up, by working smarter and letting data take ...
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Future agency stars: A passion for strategy and big dreams
Halfway through the Sum of 21 Academy programme, Mpho Qhomane sees the agency world through a youngster’s eyes, with passion ...
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Traditional marketing is broken: Patrick Hanlon’s brand lessons starting from the bottom up
Today, it’s not the quality of the product or service that is important, but the quality of the community that ...
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New business direction, home and visual identity for Gagasi FM
KwaZulu-Natal’s regional, commercial station Gagasi FM is shaking things up, with changes galore to its identity, branding and strategy.
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