Tag: TV

Different industries (and even different advertisers) will have slightly different models. There is no one-size fits all. The basic marketing ...

e.tv’s first 8pm news bulletin was broadcast on 17 January 1999. Since then it’s become part of millions of households’ ...

The winners of the 2023 PROMAX Africa awards have been announced. The awards recognise excellence in creative and innovative marketing ...

As the idiot in question, allow me to preface a scan of the Namibian media industry with a short introduction ...

Brian Wieser is worried about TV advertising’s future. I don’t believe any other prognosticator has been so consistently right (and ...

One of the big headlines from Nielsen's The Gauge report is that Google’s YouTube now captures 7.9% of all video ...