Robots are no match for Financial Times’ journalists
In a face-off over the writing of a 400-word analysis piece, the Financial Times set up Employment Correspondent Sarah O’Connor to compete against a ...
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Tag: WAN IFRA
Branded content: A survival strategy for the coming ‘Adblocalypse’
Last year, Justin Kirby wrote a post for us about what traditional media brings to the branded content party. In it, ...
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New ethical standards for social newsgathering
The Online News Association (ONA) released a new ethical code on Friday to help the industry set standards around social newsgathering, a much-needed protocol ...
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Trust in media and Google rises, but not in journalists
In a world of disruption and division, little victories are worth celebrating. So the headline news that one of the ...
Read more![The future of native advertising [part four]](https://themediaonline.co.za/wp-content/uploads/2015/11/Screenshot-2015-11-26-08.49.111.png)
The future of native advertising [part four]
Publishers have a distinct advantage over other content providers or marketing agencies in that they “own” their audience. However, this ...
Read more![Publishers become brand content creators [part two]](https://themediaonline.co.za/wp-content/uploads/2015/11/Screenshot-2015-11-16-08.00.46.png)
Publishers become brand content creators [part two]
As more brands and publishers venture into native advertising, the quality of branded content becomes critically important. Since native advertising looks ...
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