MediaCom named Media Network of the Year at Cannes 2018. All the SA Cannes winners. Tiso Blackstar journalists honoured. Another feather in the cap for UFS Communication and Marketing. Soccer Song delivers Cannes Grand Prix for Ogilvy CT. MySchool wins three awards at Loyalty Magazine Awards. Winners of WAN-IFRA’s International Colour Quality Club 2018-2002 announced. Lisbon Awards Group announces mobile app.
MediaCom named Media Network of the year at Cannes 2018
MediaCom was named Media Network of the year at the 2018 Cannes Lions Festival. The agency’s work for Tesco in the UK landed the Grand Prix for Excellence in Media Planning, while campaigns for P&G’s Gillette in Israel added two Silver Lions and a Bronze Lion. The agency also received eight shortlist nominations, making MediaCom the most decorated media agency in the competition.
“This is fantastic news, and I’m hugely proud of the UK team for winning the ultimate prize in our industry. Nor could I be happier for our client, Tesco, who worked in partnership with us to create this memorable campaign,” said Stephen Allan, Worldwide Chairman and CEO of MediaCom.
“Tesco’s Food Love Stories combines great insight with fantastic business results and demonstrates how our Systems Thinking approach can help brands be both creative and effective in the way they invest their marketing budgets. I’m also thrilled by the geographical spread of our shortlisted work. From Vietnam to India, Australia to Belgium and Israel to Russia, we have ensured our clients get the same high quality of service in every market“.
All the SA Cannes winners
South African agencies walked away with 20 Awards from this year’s Cannes Lions.
Ogilvy Cape Town was the most successful, scooping five awards in total, including one Grand Prix, one Silver Lion campaign, and three Bronze Lions.
TBWA/Hunt/Lascaris was a close second with four wins (one Gold Lion campaign, one Gold Lion, one Silver Lion campaign, and one Silver Lion).
Ogilvy Johannesburg and King James Group (Cape Town) both bagged three awards.
1886 (Johannesburg), DDB South Africa (Johannesburg), Havas (Johannesburg), POWA (Johannesburg)/Joe Public (Johannesburg), and Y&R South Africa (Johannesburg) all picked up one award.
Tiso Blackstar journalists take top honours at Sanlam Financial Journalism Awards
Sikonathi Mantshantsha, deputy editor of Financial Mail, was recognised as the Sanlam Journalist of the Year at an awards event on 21 June 2018 at Inanda. Mantshantsha was recognised for his sterling work on Eskom, that the judges felt may very well have changed the trajectory of SA’s most important state-owned company, and the country, through his fearless reporting. This is the fourth time in the last six years that the Financial Mail has won the top prize, seen as the premier award for business journalists.
Besides Mantshantsha’s overall prize, journalists from Tiso Blackstar scooped the most number of accolades on the night. Financial Mail editor Rob Rose won for best reporting on financial markets, while the economics editor Claire Bisseker and politics editor Natasha Marrian were runners up to Mantshantsha for economics journalism. When it came to company reporting, Giulietta Talevi also took home a runner-up award, while Ann Crotty did the same in the financial markets category.
On the same day in Durban, Business Day property writer Alistair Anderson won the property news journalist award from the SA Property Owners Association (SAPOA), while the Financial Mail’s property editor, Joan Muller, was the runner-up.
Another feather in the cap for UFS Communication and Marketing
The International Association of Business Communicators (IABC) has once again recognised the outstanding efforts of the University of the Free State’s (UFS) department of communication and marketing. The department was awarded an IABC Gold Quill Merit Award for its Website Re-launch Awareness Campaign.
This achievement marks the fourth year that the UFS communication and marketing team has garnered IABC Gold Quill accolades. “It is encouraging to again be recognised for the department’s work by our international peers. I am elated by this honour and by the fact that the UFS was the only South African university to be honoured with an award,” said Lacea Loader, director of communication and marketing at UFS.
Since 2014, the department has received six IABC Gold Quill Awards for its sterling service to both the university and the communication profession, as well as bringing home the sought-after Jake Wittmer Research Award in 2014, which recognises an outstanding approach to research while addressing a communication issue or opportunity.
The 2018 IABC Gold Quill Awards were presented at the IABC World Conference, which was held in Montreal, Canada, from 3-6 June 2018. In total, 258 entries were awarded. Other South African organisations who walked away with a Gold Quill Award were Anglo American Kumba Iron Ore, Anglo American South Africa, Barloworld Transport (Pty) Ltd, DNA Brand Architects, Gautrain Management Agency, Logical Truth, and Sappi Southern Africa Limited. In the 2018 “Best of the Best” category, half of the awards were scooped up by South African companies: DStv (Logical Truth) for Internal Communication, Barloworld Transport (Pty) Ltd for Change Communication, Sappi Southern Africa Limited for Safety Communication, and Anglo American South Africa for Digital Communication.
Soccer Song delivers Cannes Grand Prix for Ogilvy CT
Ogilvy Cape Town won a Cannes Lions Grand Prix for its ‘Soccer Song for Change’ activation. This piece of work was part of long-standing client, Carling Black Label’s #NoExcuse campaign.
The campaign generated 31.8 Million Rand in earned media and had a bigger reach than the Opening ceremony of the 2010 Soccer World Cup.
Ogilvy SA CCO Pete Case highlighted that this was the fourth Cannes Grand Prix in five years for Ogilvy SA: “As an agency we’re constantly looking to craft ideas that step outside the traditional advertising categories, in order to authentically engage with target audiences, so we’re super proud that this innovative work has made such a big mark on an important issue”.
The ‘Soccer Song for Change campaign took home an additional Bronze Lion. Ogilvy South Africa also secured 2 Silver Lions and a Bronze for Volkswagen South Africa and 3 Bronze Lion awards for Castle Lager.
The campaign’s video can be viewed here: https://vimeo.com/274848119.
MySchool wins three awards at Loyalty Magazine Awards
MySchool MyVillage MyPlanet scooped three major awards at the recent Loyalty Magazine Awards in London. The fundraising programme was awarded Best CSR Initiative Linked to Loyalty, Best Long Term Loyalty Programme, and the Regional Loyalty Champions of the Year for Middle East & Africa award.
Pieter Twine (left), general manager for MySchool MyVillage MyPlanet, receiving the Best Longterm Loyalty Programme award from awards host and British Comedian Stephen AmMySchool MyVillage MyPlanet entered the awards for the first time in 2013 and were the first South African entry to win an award at this internationally recognised event. They have since brought home five awards.
“I am immensely proud of the MySchool MyVillage MyPlanet team who have worked hard consistantly to ensure that the brand delivers on its promises to South Africa. To be recognised as the regional loyalty champions for Middle East and Africa is definitely a highlight on our journey”, said General Manager for the programme, Pieter Twine, who attended the awards ceremony. “Winning these awards is testament to the long term sustainable impact we have made together with all our stakeholders, not only our business partners, but also our customers and the community within which we operate.”
Winners of WAN-IFRA’s International Colour Quality Club 2018-2002 announced
WAN-IFRA has announced the winners of the International Colour Quality Club 2018–2020 contest (ICQC).
Once every two years, since 1994, the World Association of Newspapers and News Publishers, WAN-IFRA, has offered newspapers worldwide an opportunity to demonstrate their colour printing excellence by organising a print-quality competition. In the 23rd edition WAN-IFRA has opened the competition to the magazines as well because many publishing and printing companies are no longer printing only newspapers but magazines as well.
The full list of members of the International Color Quality Club 2018-2020 can be found at the following link: https://wan-ifra.org/node/190941.
Lisbon Awards Group announces mobile app
The Lisbon Awards Group has unveiled a new mobile application, developed to include information regarding all the festivals and events of the group. Bliss Aplications, which is presented as a sponsor of LAG, created the app.
Bliss, founded in 2009, is a leader in software development in Portugal, and is an integral part of WYGroup, the largest national digital marketing group.
“It is with great enthusiasm that we present this new mobile application that will facilitate the distribution of information and improve the experience of all participants. It is a huge honor for us to be able to work in partnership with one of the leading companies in software development in Portugal,” comments Ana Firmo Ferreira, CEO of the Lisbon Awards Group.
The Awards Wrap is published every Tuesday in our newsletter. Please send all awards news to michael@wagthedog.co.za.
