Advertising

There’s a good reason why many people say politics and business don’t mix – it is simply because of bad...

Digital media planning is an art and a science, an arcane discipline that relies on gut instinct, hard numbers, and...

“The Digital Revolution is over. We won” – Randall Rothenberg, CEO, IAB, 2013 I have read, with some interest, a...

The South African Advertising Research Foundation (Saarf) is different from the rest of the media research world. Saarf has been...

The consumer landscape is changing rapidly, and marketing and communications professionals must adapt quickly to the new trends if they...

When Oreo’s social media team tweeted its famous 'You can still dunk in the dark' brand picture (or ad) during the...