Advertising
Dancing yeti is ice ice baby
The three things that define the newly released Castle Lite Dancing Yeti television commercial - extra cold refreshment, fun and...
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TV’s new TAMS currrency is coming as PVR data is ‘unpaused’
The South African Advertising Research Foundation (SAARF) is about to launch time-shifted viewing data, something Chris Eyre, managing director of...
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The SAARF Levy: A short history…and a review of the current situation
Wag the Dog Publishers recently hosted a panel discussion titled: Demystify: Newspaper Research. One of the panelists was the doyenne...
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The impact of leadership vs management on the client/agency relationship
The client/agency relationship continues to feel the strain from an evolving media ecosystem and a demanding business climate, writes Jason...
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No more media chocolate for you!
When I was recently asked by The Media to participate in an open forum at GIBS Institute, to 'Demystify Print...
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The ROOTS of all advertising
You can’t look at consumers from Sandton in the same way you look at consumers from Dobsonville. Nor do shoppers...
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