Reaching radio stations across South Africa with non-traditional advertising
Ultimate Media has positioned itself as the one-stop-show for radio in South Africa, creating a direct link between stations, agencies ...
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Tag: advertising
The SABC reality: Unpicking myths about Section 189 and the salary bill
A fair and proper analysis of the facts shows that the SABC has no choice but to take some tough ...
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The Awards Wrap: SA’s favourite retailers revealed, entries open for Powerpuff Girls Awards
The Media Online's weekly column delivering news of award wins, entries, competitions and winners in the media industry.
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Viva! The Advertising Standards Authority is dead. Viva!
The ASA turned from being a regulatory body run by the advertising industry into a demonic bully run by a ...
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Just because people CAN see your advert, doesn’t mean they WILL see it
People are very good at ignoring adverts, so brands must think carefully about all the impacting factors, including creating amazing ...
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Nike, Colin Kaepernick and the pitfalls of ‘woke’ corporate branding
Capitalism and activism have always been uneasy bedfellows, but companies should be wary of appropriating social justice movements and equating ...
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