Tag: audience

If you were putting together a media plan, would you consider TV commercials the same as video views? Would you ...

Over the years our advertising team has gained deep insight into our regional market. Check out our Great Deal promo ...

Despite the dramas at SABC, the past five years has seen significant growth in broadcasting, both in audiences, choices and ...

Digital reader subscription models utilise data science for relevance. Meanwhile, reader appetite for quality content is growing.

Most of the world’s largest marketers focus on age and gender when they plan and buy media. This is especially ...

To see exactly how the marketing landscape has shifted and changed for your business, you need to analyse your own ...