Why ‘candour creators’ are the future of influencer marketing
Many brands have been burned simply by aligning their product with the wrong influencer. Don’t risk alienating your audience by ...
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Tag: brands
The devil is in the detail
As a communications, content and media strategist, my primary responsibility is towards my clients and their brands; thus, the success ...
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Media Moves: SABC CEO Nomsa Chabeli joins global task force for public media, Bloomberg Television rebrands its monthly Africa show to Next Africa, TikTok launches new experience with STEM Feed
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: SABC group ...
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Creators aren’t just influencers, they’re entrepreneurs
"That’s not a real job.” A father tells his daughter as she shares her dream of becoming a full-time content ...
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Why writing for media is different from writing for your own channels
Writing comes in all shapes and forms. Consider the style used to write this article you are reading now. It ...
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How research thought-leaders power brands
SME South Africa, author of the highly quoted SME Landscape Report, is familiar with the benefits of sharing industry research. ...
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