How to be risk aware with your media contracts
In a year that is turning out to be pitch heavy, anyone working in media and marketing may find themselves ...
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Tag: brands
Impact in just 280 characters: It’s time for more brands to Tweet
If you didn’t launch your new brand, product or service on Twitter, did you launch at all? With over 192 ...
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Creators and TikTok: a formula for success
The original marketer’s conundrum of whether to TikTok or not, is today less so ‘how’ and more so ‘when’.
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Podcasting: The right to be heard
The top five podcasts in South Africa by listenership include Distractible, The Joe Rogan Experience, Podcast and Chill with MacG, ...
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The ‘silver fox’ is foxier than the fox
Winner of the MOST Awards Media Owner Legend 2021 is Mediamark CEO Wayne Bischoff.
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The science of product placements – and why some work better than others
With viewers migrating to streaming services and web videos, the product placement trend makes sense. But not all product placements ...
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