Tag: BRC

The industry has not fallen into an abyss. Media planners have better currency research across TV, radio, print and outdoor ...

The media industry appreciates a stable rand, and it's what we need in our trading currency too. The latest presentation ...

Media strategists are still frustrated by the isolation of different media research currencies, wanting a single source for proper comparisons.

What the latest Broadcast Research Council Radio Audience Measurement tells us about South Africa's top stations.

The BRC has delivered the data, now the broadcasters, with their marketing intelligence and sales teams, must create compelling stories ...

The objective of the Socio Economic Measures SEMs, which are replacing the LSMs, are to provide a measure which would ...