SA’s BRC showing the world how it transformed audience research
Head of the Broadcast Research Council of South Africa, Clare O'Neil, is presenting a paper at a global audience measurement ...
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Tag: BRC
BRC’s products and brands survey different to PRC’s data-sets
The Publisher Research Council's data-sets are completely different to the Broadcast Research Council of South Africa’s ES product and brand ...
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SEMs and LSMs: Play the ball where it lies
Media planner Gordon Muller took the opportunity to explain SEMs vs LSMs at the most recent release of the BRC ...
Read more![The death of demographic targeting [part one]](https://themediaonline.co.za/wp-content/uploads/2018/05/shoes-1480663_960_720.jpg)
The death of demographic targeting [part one]
I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM ...
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SEMs and AMPS: Should sense prevail over sentimentality and suspicion?
The industry has not fallen into an abyss. Media planners have better currency research across TV, radio, print and outdoor ...
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The rand is stable, so is the BRC research currency
The media industry appreciates a stable rand, and it's what we need in our trading currency too. The latest presentation ...
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