How is your brand’s story evolving in the digital realm?
Data has played a crucial role in the emergence and evolution of digital marketing. It is the fuel that drives ...
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Tag: campaigns
It’s a two-way street: The changing influencer terrain
As social media has become a part of everyday life and a key component of how many consumers and brands ...
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Twitter Fleets: Is Twitter giving us EVERYTHING except the edit button?
Twitter recently launched its version of Facebook and Instagram Stories, called Fleets. As with all Stories, these disappear after a ...
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Is Black Friday 2020 cancelled?
Shopping is bound to look different this year, but will stores be pushing for online sales to avoid endless queues, ...
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100% local: Maphai and Jones partner to power-up independent agency
Kgaugelo Maphai’s recently launched Matrix Communications Group and Quinton Jones’ TMI Media have joined forces as part of a growth ...
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Harnessing creativity and resetting in the ‘new normal’
Creativity is the cornerstone of innovation, and if we are going to navigate the pandemic and 4IR as a nation, ...
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