The role of chief marketing officer is shifting
According to the the research of marketing experts at Harvard Business Review, the CMOs of today are expected to, “creatively ...
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Tag: communications
SA youth: accessing the heart of this powerful buying market
South African youth see the brands/companies/products/services that they engage with as an extension of themselves, and as such should hold ...
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Unleash the power of infographics
Combining short-form content with enticing visuals makes content more pleasurable to engage with.
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Climate change journalism in SA misses the mark by ignoring people’s daily experiences
South Africa’s media houses rely too heavily on events like conferences, climate disasters and the release of scientific papers in ...
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Media Moves: New-look Home Channel goes HD, HWB Communications transforms into Alkemi Collective, Deal or No Deal SA impacts South Africans with R2 million in winnings
The Media Online’s weekly round up of people, account and business moves in media.
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Lights, camera, newsjacking: Unleashing the power of earned media
When we combine the power of earned media with newsjacking, that's when the real magic and proper ROI happen. It's ...
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