Considering the ‘how’ and the ‘what’ of modern advertising
Towards the end of 2023 I started to reflect on the year that had been. Over and above the archetypical ...
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Tag: creativity
DStv the big winners at PROMAX Africa awards
The winners of the 2023 PROMAX Africa awards have been announced. The awards recognise excellence in creative and innovative marketing ...
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The Loeries being in Cape Town just fits
I’m a Loeries Margate baby. When I started my career, the elders spoke of the Sun City Loeries – the ...
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The shifting marketing playbook of digital platforms, from popularity to expertise
Once upon a time, the world of digital platforms and marketing was all about influence and reach. But in recent ...
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Embracing efficiency, effectively
Welcome to a new era for business, where humans who embrace tech and the opportunities it represents, can thrive – ...
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Let’s be honest, there’s no replacement for creativity in our industry
Technology and automated creativity no doubt will get better and better. However, creativity is still and should always remain an ...
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