Tag: influencers

The term ‘traditional PR’ should be scrapped from the industry’s language. If you’re saying you are doing anything ‘traditional’ now, ...

iProspect Africa has won the digital mandate for Africa’s leading video entertainment company, MultiChoice Group following a multi-agency pitch.

With the future an uncertain destination, Relative Media finds purpose in the journey by embracing the concept of 'coddiwomple'.

The very mention of influencer marketing makes advertisers think of celebrities purely on a micro and macro level. But let’s ...

As traditional media strategies faltered, 2020 highlighted the growing relevance of social media marketing and the need for businesses to ...

As social media has become a part of everyday life and a key component of how many consumers and brands ...