It’s a two-way street: The changing influencer terrain
As social media has become a part of everyday life and a key component of how many consumers and brands ...
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Tag: influencers
The path to growth for agencies in the age of digital
Technological changes do not change the essential value of communications. It provides more tools of unlocking this value.
Read moreInfluencers the word-of-mouth marketers for the digital age
These individuals rule social media, possessing huge followings and driving opinion; they’re the word-of-mouth marketers for the digital age.
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Pan-African PR and Marketing Trends in 2019: A Snapshot
As we venture into a new decade full of unknowns, we look back on the trends that have dominated the ...
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An 8-year-old made $22 million on YouTube, but most social media influencers are like unpaid interns
So far most of the indications are that the new economics of influencer marketing are not too different to the ...
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Influencer marketing: Success comes a myriad ways for a myriad reasons
The attention economy and media fragmentation are disrupting traditional media models. Our minds become what they pay attention to and ...
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