Instagram started hiding likes, and we like it
In a bold move, Instagram is testing hiding post likes in seven countries at the moment. The new test feature ...
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Tag: influencers
ARB enforces Social Media Code in South Africa
Last year there were rumours that the Advertising Regulatory Board (ARB) would require influencers to mark all sponsored social media ...
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Future-proofing brands: Keep up to date with and listen to the next generation
The Sunday Times Next Generation conference was a useful demonstration of how our youth thinks differently; if marketers are to ...
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How to spot fake influencers on social media
With influencer marketing currently being the talk of the town, brands need to watch out for signs of fake influencers ...
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Influencers: Weeding out nefarious practices
As chief marketing officers of two of the top five global advertisers, Unilever and Procter & Gamble respectively, Keith Weed ...
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What do we mean by ‘influencers’ in South African terms?
Nano, micro, mid-tier, macro and mega influencers mean something else in South Africa than it does in the more established ...
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