Tag: marketing

The online-merge-offline (OMO) model calls on retailers to be bold in reimagining how they operate across all retail channels.

These days, there is a niche on social media for every interest under the sun and thus there are also ...

In business boardrooms the world over, as soon as someone mentions TikTok, there is often a silence and a hesitancy ...

In an effort to match the success of other countries in redressing economic imbalances in a digital and multiplatform environment, ...

‘The best is yet to come’. A slice of optimism uttered (almost always) at the most pessimistic of times. Some ...

Creative marketing agency IMA is one of two agencies awarded the PepsiCo account in South Africa for activations, including customer ...