Retaining customers for the long term: Three waves of retail customer engagement
New shopping habits brought on by the pandemic are creating both challenges and also huge opportunities for retailers to rethink ...
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Tag: marketing
Investing in sport is still good business for big companies (and vital for fans too)
The pandemic has placed enormous pressure on sport. Vital sponsorship budgets have been drastically cut. But the game is not ...
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Join Meltwater’s Southern Africa innovation panel for insights into what’s next
On Thursday the 30th of September 2021, Meltwater returns with some of Southern Africa's foremost experts in innovation and trends ...
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Challenging accepted norms helped me create what my business stands for
Stop following rules. Create new ones instead: after all good ideas don’t come from following someone else’s rules. Question every piece ...
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The permanent parking mindset
What is a permanent parking mindset effect? In simple terms, it’s a designated area or reserved parking for an employee ...
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Understanding SEM segmentation: New free book from E+I
If you’re reading this, chances are that you’ve been following the Ebony + Ivory series on SEM segmentation. Congratulations! You’ve made it ...
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