Media can no longer be looked at in silos, take a holistic approach
Nielsen’s Digital Consumer Survey, which was conducted for the first time in South Africa this year, emphasises the need to ...
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Tag: marketing
Advertising Week comes to Africa for the very first time
Africa’s creative industry will soon have a new networking, idea sharing and thought leadership space, Advertising Week Africa.
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How not to sabotage creative effectiveness
With the Cannes Lions behind us and the Loeries ahead of us, it is timely to reflect on a distinctly ...
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Embracing blockchain in marketing and advertising
The role of distributed ledger technology (DLT), or blockchain, in the coming years can be compared to that of cheap ...
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Cash for clicks: This model can’t be the future of journalism
Melbourne newspaper the Herald Sun plans to use cash bonuses to incentivise its journalists to lure more readers and hook ...
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How to show that your brand cares
All across South Africa, on 18 July people will be doing their 67 minutes for Mandela Day to show that ...
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