Tag: measurement

Change is underway at the IAB SA, with a fresh crop of digital leaders joining the industry organisation.

Thanks to AI, we can now build and run powerful synthetic tests and controls on campaigns. Finally, TV is now ...

Scepticism and questions on the veracity of online audience numbers has increased. So how accurate and trustworthy is the data?

Location data brings the real and digital worlds together; basically, location-based campaigns can segment and reach highly specific audiences.

Whenever I interview a candidate for an SEO position, I have to ask: When last did you use Google Search ...

It's time for another edition of Media Moments, The Media Online's weekly wrap of the biggest media stories from the ...