Television: Tried, tested and tenacious
The new approach to TV planning is to look at video communication, and not just linear TV. A ‘video plan’ ...
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Tag: media agency
Getting the best out of a radio advertising strategy
Radio has strong and enviable offerings: Reach, immediacy, frequency, geographic targeting, daypart targeting, language targeting.
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Data, storytelling and the zen of marketing management
Data is still core to being a successful marketer, but there’s a more tangible consumer resistance rooted in privacy as ...
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Vote for the MOST Awards and stand a chance to win R6 000
The much anticipated voting for the 10th edition of the MOST Awards is now live. Ensure your chosen media owner ...
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‘We’re the disruptors in the industry’: Carat on winning Absa
It was a very thorough pitch, but one of the most positive elements was that they listened to what we ...
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What will a direct-brand future mean for TV advertising?
What will happen when brands start splitting their business between media agency-handled buying and then deal directly with TV networks ...
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