Tag: media buying

Most of the world’s largest marketers focus on age and gender when they plan and buy media. This is especially ...

Understanding the ins and outs of paid media can be challenging for most business owners venturing into the rest of ...

Digital advertising leader Exponential Interactive has announce that it is rolling out its new, video-driven business division, VDX.tv, in international ...

Three years ago, there was a lot of hullabaloo about the battle between established agencies and the impending arrival of ...

Virtually every TV network, major media agency and top 100 advertiser now has an advanced TV ad strategy. What was ...

We need to move away from being fixated on action type campaigns only and see the relevance of generating real ...