Dear media buyers: You’d better get an agent
The conversations in Cannes were incredibly valuable. I met with so many people to discuss the opportunities and challenges facing ...
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Tag: media planners
The unsung heroes of the advertising mix
Negotiating, purchasing and monitoring advertising space and airtime on behalf of their client requires media buyer to have their finger ...
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Another reassuring report back from TAMS
In order to ensure greater stability and reduce noise in the data, 12-month rolling data is being used to update ...
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Are we laying bricks, or buying media?
When thinking about this blog in the midst of the daily humdrum, the story of the three bricklayers came to ...
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That’s what they would say, wouldn’t they?
Knowing how many consumers or audiences a platform reaches doesn’t mean anything. We need more deep consumer insights, especially in ...
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Got the BRC data, now broadcasters must use it to tell compelling stories
The BRC has delivered the data, now the broadcasters, with their marketing intelligence and sales teams, must create compelling stories ...
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