Grooming to fill big shoes
As media agency leaders step back for the next generation to take up leadership positions, Melina Meletakso and Joanna Wright ...
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Tag: media planning
Value add: SABC Radio has invested in TGI research offering planners greater insight
*CYBERTORIAL: SABC Radio has recently done in-depth research into its audience profile and African Language Service (ALS) stations, and looked ...
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Emotional media planning
We need facts and figures to ensure we make rational media decisions, writes GERRIT VISSER. Those of us who have ...
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Adding some spice to a KZN rice strategy
How does one attract a broad audience to a new local product? Charles Hale provides his expertise. Packaged rice may ...
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Myopia: Are we slowly suffocating the out of home industry?
Bartho Janse van Rensburg believes those in the out of home media industry must consider their long-term future rather than ...
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Planning for an evolving audience
*CYBERTORIAL: SABC Radio is undergoing a number of exciting improvements to remain relevant to a changing audience and offer a ...
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