The future of audience measurement
What does the South African Audience Research Foundation (Saarf) mean to the media planner? It is the body that represents media ...
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Tag: media planning
Africa on the brink of a smartphone revolution
Africa is on the brink of a smartphone revolution with renewed mass market penetration into the African and South African ...
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Briefly… Bookings open for AMASA media planning workshop
The 2013 annual AMASA workshop will be held at Emerald Resort & Casino situated on the banks of the Vaal ...
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Looking beyond the ABC’s numbers
It’s a steaming hot day and I am at work, a mountain of magazines threatening mutiny on my desk. They ...
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Media planners, strategists don’t ignore new titles
Media planners and strategists don't ignore or exclude new titles, says Gordon Patterson. As the group managing director of Starcom ...
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It’s a question of… DIGGING deep into the shifting media landscape
The constantly evolving media landscape, buffeted by changes in technology, tautly stretched budgets and shifting goalposts, requires media planners and ...
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