Tag: media planning

Africa is on the brink of a smartphone revolution with renewed mass market penetration into the African and South African ...

The 2013 annual AMASA workshop will be held at Emerald Resort & Casino situated on the banks of the Vaal ...

It’s a steaming hot day and I am at work, a mountain of magazines threatening mutiny on my desk. They ...

Media planners and strategists don't ignore or exclude new titles, says Gordon Patterson. As the group managing director of Starcom ...

The constantly evolving media landscape, buffeted by changes in technology, tautly stretched budgets and shifting goalposts, requires media planners and ...

Planning and buying: is it art, science or commodity? It's a painful industry question. Media strategy, planning and buying shouldn’t be commodities, ...