Eat, drink, talk: The results of the ES Products and Brands Survey at a glance
The ES Products & Brands survey is important for media owners and marketers as it allows them to use this ...
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Tag: media research
Just because people CAN see your advert, doesn’t mean they WILL see it
People are very good at ignoring adverts, so brands must think carefully about all the impacting factors, including creating amazing ...
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AI, the trusted advisor to human consumers
We as media agents/strategists/buyers will have to recognise the fact that we will have to market through these artificial intelligence ...
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Nielsen Africa and PRC launch Fusion 2018
Fusion in media research has arrived in South Africa, through a partnership between Nielsen Africa and the Publisher Research Council.
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Digital and mobile remain on the rise, convergence is key
PricewaterhouseCoopers' latest Entertainment and Media Outlook highlights the continued rise of digital and mobile. Here are the key takeaways.
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That’s what they would say, wouldn’t they?
Knowing how many consumers or audiences a platform reaches doesn’t mean anything. We need more deep consumer insights, especially in ...
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