Teens and their screens: Books and movies go by the wayside
By 2016, the average 12th grader said they spent a staggering six hours a day texting, on social media, and ...
Read more
Tag: media research
We aren’t going to be replaced by robots just yet!
The mention of AI does provoke fear in many, but it has had real positive results. Netflix claims to have ...
Read more
Four reasons why you should attend #PAMRO2018
The countdown to the 2018 Pan African Media Research Organisation conference in Lagos, Nigeria, has begun. Here are four reasons ...
Read more
‘A generation of me, me, me’
Hearing research results at the Youth Marketing Conference made me think the crustier members of my peer group should cut ...
Read more
SEMs and AMPS: Should sense prevail over sentimentality and suspicion?
The industry has not fallen into an abyss. Media planners have better currency research across TV, radio, print and outdoor ...
Read more
Reading right: PAMS members’ PRC research concerns addressed
Flooding, the high frequency readers vs average issue readers ratio, and a 12-month filter period were all concerns raised around ...
Read more
