Measuring the multiplier effect of radio
This article was provoked by a report on The Media Online website on the paper presented by Clare Bowen titled ‘Reappraising ...
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Tag: media research
The SpaceStation is an honoured stalwart MOST Awards sponsor
The SpaceStation is one of the MOST Awards’ valued loyal supporters and is once again sponsoring The Media Agency Rising ...
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First on TMO: SAARF’s proposed marketing research to go ahead
The new marketing research initiative proposed by the bodies that make up the South African Audience Research Foundation (SAARF) "has ...
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Consistent metrics needed, or online ad growth at risk
A research project that set out to discover how connected adults behave in their consumption of and attitudes towards the ...
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Demystifying SEM with me and Bobby McGee
The highlight of my media career is undoubtedly being called a “media anarchist” in 2008 when I pointed out to ...
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‘Don’t count the people you reach, reach the people that count’
Only a third of South Africans have read a newspaper or magazine in the past month. That was one of ...
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