The right stuff: How to engage an OOH transit media player
There are a number of out-of-home media players in the transit environment, but how do you know that the one ...
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Tag: media research
Almost 60% of all TV spend in South Africa this year has been wasted
Despite ferocious tales and innuendos of TV advertising 'dying', the truth is that TV advertising continues to dominate media budgets ...
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Why media research across Africa needs to be harmonised
In a globally connected world, media research provides critical insight into local consumers, and how best to reach them. It ...
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Tackling waning consumer loyalty
The Ask Africa 2016/2017 Icon Brands Awards were presented at a stylish and exquisitely catered midday function at the The ...
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The surprising trend a multiscreen use study has revealed
In 2015, Millward Brown ran its AdReaction study in 42 diverse countries. The study drills down into consumer behaviour and ...
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The only consistent thing about research is… nothing
AMPS is effectively gone. LSMs are no longer relevant and the Establishment Survey is launching in 2017. What is a ...
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