A life well lived as industry bids farewell to AMPS
The media and marketing sector this week bid farewell to the 40-year-old All Media Product Survey (AMPS) and also revealed ...
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Tag: Nielsen
A technology driven world with traditional values
The latest Nielsen Global Generational Lifestyles Survey polled 30 000 online respondents in 60 countries to better understand how consumers around ...
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International media agencies need to engage on SA audience research
It has just begun but already 2016 is truly proving to be a watershed year for the media industry in South ...
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What media do South Africans trust?
As Christmas approaches, we start to think about what values are important to us. It makes it an appropriate ...
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More humour and less sex in ads, South Africans say
Word of mouth, and trust in family and friends, is still the most trusted form of advertising for South Africans, ...
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South Africa ranks poorly in inaugural Nielsen research
Global research and measurement group Nielsen has released the results of its very first African Prospects Indicator (APi), a measure ...
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