Tag: Nielsen

The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: It’s time ...

Thirty-seven percent of South Africans are shopping more online, according to a recent Nielsen syndicated study on the impact of ...

In South Africa much the same pattern emerges with viewership of most genres on DStv showing significantly increased viewership week ...

Viewers have more content to choose from than ever before, and certainly more ways and places to watch it.

Eighty-six percent of South African consumers prefer to talk about brands in real life versus 63% who “tap”, engaging in ...

The PRC has been eminently forward thinking and there is a remarkable amount of data which can be put to ...