Stopping misinformation means fixing the relationship between journalism and PR
It used to be that journalism was the stronger player in the relationship, but now as a result of cuts ...
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Tag: PR
Why the time is right to leverage the power of influence
Gone are the days when a brand could broadcast a message over the radio or TV and rest assured their ...
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For traditional PR firms, the transition to digital is long overdue
Digital PR is simply the evolution of what has until now been known as 'traditional' PR. The time when there ...
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The power of the pack: Women lead in communications sector
The success of women should be celebrated, not just on Women’s Day but on every other day. The contribution they ...
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Ahead of the curve: PR trends for 2020
The year 2020 promises to be an even more exciting year for the marketing-communications fraternity, all we need do is ...
Read morePR 2020: Brand awareness or coverage call girl?
Ivy Lee, the de facto inventor of PR, admitted later that he had never been able to find a satisfactory ...
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