Understanding causes of echo chambers
In our digital age, with easy access to a vast array of information, one would think that readers would naturally ...
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Tag: research
South Africa’s sixth wave SCOPEN study set for May
A key objective of the SCOPEN research set for 2025 is to interview more marketing professionals from more companies from ...
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Padel in SA: The next big thing or just another ‘elite thing’?
If you have the energy, an hour and a half, and a couple of hundred rands to spare, you might ...
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Unstoppable: How South African women redefine resilience in life and work
In August 2024, infoQuest, a South African online research company, surveyed 300 women across South Africa from diverse demographics, to ...
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BRCSA commits to ‘comprehensive’ update of measurement programmes
The Broadcast Research Council of South Africa (BRC) has confirmed a comprehensive update to its television and radio audience measurement ...
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Cutting marketing spending often backfires on businesses
Businesses are often tempted to cut their marketing budgets for the short-term savings it provides – but those cuts can ...
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