Brave new world: Social media analytics trends in 2017
A number of key trends are set for the social media space in 2017. Significantly, many hinge on what is ...
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Tag: social media
Email isn’t dead – and it’s helping to keep newspapers alive
Just over a year ago, Stewart Butterfield – who invented the rapidly growing message app Slack – joined the list ...
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Tasty market entry strategies: What does social media tell us?
Fast food – certain estimates suggest the industry will be worth over $600 billion globally by 2019. From McDonalds’ ubiquitous ...
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Social media: You can run, but you can’t hide
I remember the early days when I was first persuaded to join Facebook. That was in 2007 when we’d post ...
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Can social media REALLY cross borders?
So, here’s the great news – you’re in charge of managing a social media account for an international brand. However, ...
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Social sentiment: Ads set high bar, but do banks deliver on promises?
Marketing is a multi-billion rand exercise in setting expectations. Adverts for efficient service, innovative products, reduced hassle, friendly staff – ...
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