Coalition politics = brand management + service delivery
Political parties other than the ANC announced coalitions and partnerships on Wednesday, with the EFF staying true to its brand ...
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Tag: social media
Why media research across Africa needs to be harmonised
In a globally connected world, media research provides critical insight into local consumers, and how best to reach them. It ...
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Traditional news media still most trusted source – Ogilvy survey
A global survey of over 200 reporters and editors has found traditional media outlets are still the most trusted sources ...
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The technology of things: Five captivating trends
Just the other day as I was flicking through a pile of my old DVDs from before the millennium, I ...
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Social media could have helped parties avoid unpleasant election surprises
This was an election fought as much at the ballot box as through social media… and a result the ANC, ...
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Will social media define the success of the Olympic Games?
There are still a few days to go until the 2016 Rio Olympics begin. But the games have already been ...
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