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Home Awards MOST Awards

Best of the best at MOST Awards 2018

by Lisa Johnston
September 14, 2018
in MOST Awards, News
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Best of the best at MOST Awards 2018

Sandra Gordon

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September 13, 2018 marked a decade of the best of the best at the MOST Awards where industry professionals arrived at the Wanderers Club in Johannesburg in their droves to honour the achievements of their peers.

Stunning décor set the scene for a celebratory atmosphere which was added to with wine tasting a pop-up gin bar, fabulous music, comedy, applause and dancing, making this the crowning glory of the MOST Awards so far.

“This is a bumper year for celebration,” said Sandra Gordon, founder of the prestigious Awards (left). “Not only are we extremely proud to usher in a decade of MOST, but we share this milestone birthday with a number of other significant anniversaries. The MediaShop has been in business for 30 years, RMS Media is 25 and Freshly Ground Insights is 10. In addition, we have a crop of 21 year olds: Kagiso, Mediamark, KayaFM, JacarandaFM, HeartFM and GagasiFM all turn 21 this year.”

In addition to the Media Owner of the Year Award and the Media Agency of the Year Award, won by AdColony and The MediaShop (Johannesburg) respectively, MOST awarded some extra-special accolades. The Media Owner of the Decade was shared by DStv Media Sales and Tiso Blackstar, having both achieved similar results at the MOST Awards over the past 10 years, while The MediaShop (Johannesburg) took the Media Agency of the Decade Award.

The MOST Legend and Rising Star Awards are presented to individuals in recognition of their commitment to the media industry. Respondents submitted nominations for these awards by respondents to the survey and the winner was selected by a panel of previous winners using specially selected criteria. These awards cannot be won more than once.

The winners for 2018 are:

  • Media Agency Legend – Celia Collins
  • Media Owner Legend – Greg Maloka
  • Media Owner Rising Star – Mike van Tonder
  • Media Agency Rising Star – Ricardo Lopes
  • Shepherd Award – Rina Broomberg
  • Bell Award – Neil Higgs
MC Jason Goliath

The MOST Lamb Awards, for companies that do not receive the minimum number of 30 votes, but who excel in terms of great service delivery and knowledge, went to Mark1Media.

The MOST Africa Awards are presented to South African based media owner and media agency teams. The Media Owner Africa Award went to Alliance Media and the Media Agency Africa Award was won by Omnicom Media Group (OMG) Africa.

The Full Service Media Agency Award was picked up by The MediaShop (Johannesburg) and the Traditional Specialist Media Agency Award was won by Alphabet Soup.

In the radio category, Primedia Broadcasting took top honours while Cinemark won the cinema category. The Home Channel, Business Day TV & Ignition topped the television category. Alliance Media also won the out-of-home (OOH) category and AdColony was ranked number one in the digital category. SPARK Media took the honours in the newspaper category and Media24 Lifestyle won the magazines category. The winner in the media sales consultancies category was AdColony.

The Bell Award acknowledges an individual with a stellar track record of contribution to the sector. The nominees extend outside of the media owner and agency work environments, acknowledged as independent thought leaders with flair and integrity. The award went to visionary researcher and researcher Neil Higgs, a media maverick who has left an indelible mark on the South African media landscape, having developed and introduced the new SEM (socio-economic measure) household continuum to replace the long outdated LSM (Living Standard Measure).

Brad Aigner

The Shepherd Award acknowledges an individual who selflessly contributes time, knowledge and expertise to improving the media industry. This special award went to Rina Bloomberg, co-founder, with Gareth Cliff, of One on One Productions and CliffCentral. She is a respected mentor, having given a number of radio personalities, including Cliff and Xolani Gwala, their big break on radio.

Brad Aigner, MD of research house Freshly Ground Insights (FGI), commented that this year’s voting led to some surprising results, which indicated the changing state of the South African media industry. “Three hundred and fifty people cast 3 590 votes for 88 media owners in nine categories for this year’s MOST Awards for Media Owners Survey, the best response rate since its inception.” Likewise, The Media Agencies also received a record number of votes in 2018.

Full list of MOST Awards winners 2018

Media Owner of the Year AdColony
2nd Alliance Media
3rd Massiv Media
Media Agency of the Year The MediaShop (JHB)
2nd PHD
3rd Alphabet Soup
Media Agency Legend Celia Collins
Media Owner Legend Greg Maloka
Media Owner Rising Star Ricardo Lopes
Bell Award Neil Higgs
Shepherd Award Rina Broomberg
Media Owner Lamb Mark1Media
2nd Ultimate Media
3rd Red Cherry Media
Media Agency Lamb Initiative Media (Cape Town)
2nd Brand et al
 3rd FCB
Media Owner Africa Alliance Media
2nd Primedia Outdoor
 3rd  DStv Media Sales
Media Agency Africa Omnicom Media Group Africa
 2nd  Dentsu Aegis Network Africa
3rd The MediaShop Africa
Full Service Media Agency The Media Shop (JHB)
2nd PHD
3rd Vizeum
Traditional Specialist Media Agency Alphabet Soup
2nd Hitch Digital
 3rd  Posterscope
Media Owner Category Awards
Media Owner Radio Primedia Broadcasting
2nd The Media Connection
3rd Mediamark
Media Owner Cinema Cinemark
2nd Cinevation Popcorn
Media Owner Television The Home Channel, BDTV and Ignite
2nd e.tv
3rd DStv Media Sales
Media Owner Out of Home Alliance Media
2nd Massiv Media
3rd Ad Outpost
Media Owner Newspaper SPARK Media
2nd Ads24
3rd Tiso Blackstar
Media Owner Magazines Media24 Lifestyle
2nd Ndola Media
3rd Caxton Magazines
Media Owner Digital AdColony
2nd Google
3rd Mediamark
Media Sales Consultancy AdDynamo
2nd Vicinity Media

 

WIN: Tickets to Stellenbosch in Joburg Wine Festival

Six pairs of double tickets are up for grabs for this year’s Stellenbosch in Joburg Wine Festival taking place at The Wanderers between 5-7 October 2018.

To stand a chance of winning, please tell us who were the Media Owner Legend and Media Agency Legend winners at this year’s MOST Awards.

Email your answers to glenda@wagthedog.co.za with WINE WIN in the subject line. Make sure to email before Friday, 21 September, at 5pm for your name to go in the random draw. For more information, Stellenbosch Wine Live.

 

 

Tags: A Decade of MOSTAd Colonyall the winnersBrad AignerCaratCelia CollinsGreg MalokaJason Goliathmedia agencymedia ownersMike van TonderMOST Awards 2018Neil HiggsOMDRicardo LopesRina BroombergSandra GordonThe MediaShopwinners

Lisa Johnston

An experienced Head of Content with a demonstrated history across the digital marketing and journalism industries. Skilled in photography, editing, blog and feature writing as well as strategic content creation. I’m a strong media and communication professional with a keen understanding of traditional and new media. Having moved from journalism into a commercial digital space, I am able to transfer research and storytelling skills to add depth to content strategies, blogging campaigns, website copy and social media platforms.

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