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Home Awards

The Awards Wrap: SA’s favourite retailers revealed, entries open for Powerpuff Girls Awards

by Michael Bratt
October 9, 2018
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The Awards Wrap: Do today’s recruitment ads hit the mark? You decide…, 2019 Bookmark Awards entries open, VISI Mag and CSA win awards
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South Africa’s favourite retailers announced in the 2018 Sunday Times/Sowetan Shopper Survey. Finalists revealed in 2018 Pendoring Awards. Girl Power reigns supreme in Cartoon Network, Save the Children partnership! MultiChoice customer experience manager wins CX Impact Award. Finalists named for Zimbabwe Social Media Awards.

SA’s favourite retailers announced in the 2018 Sunday Times/Sowetan Shopper Survey

Now in it’s eleventh year, the 2018 Sunday Times/Sowetan Shopper Survey, conducted by Kantar TNS South Africa, has announced South Africa’s favourite retailers. The Grand Prix for overall best retailer was awarded to Shoprite, with Pick n Pay and Clicks in second and third places respectively.

The Sunday Times/Sowetan Shopper Survey provides retailers with deep insights about what consumers really think of their brand – where they’re winning, and where they should be doing more.

Sylvie Hurford, Carla Norman and Michele Lagesse of Woolworths, with Greg Bailey of Tiso Blackstar

More than 2 750 adult respondents over the age of 18, from metropolitan and non-metropolitan areas of the country, were randomly selected and interviewed face-to-face.  The final results were weighted to represent the population according to StatsSA 2015 mid-year population estimates.

This year’s survey also took into account the new Socio-Economic Measures (SEM’s). Reardon Sanderson, GM: group sales & marketing for Tiso Blackstar, says: “We believe the research delivered to the market through the Sunday Times/ Sowetan Shopper Survey allows SA’s retailers and advertisers to ‘get inside the heads’ of consumers and what drives their preferences for one retailer over another.”

As an indication of how competitive the retail market is, this year’s survey registered 34 new players across 12 categories. Of those 34 additions, 10 were new entrants to the Online Store category, with many of them being established retail brands.

Gerry Nhlapo, Serena Bharuth and Philip du Toit from Clicks Group

Kantar TNS’ approach considers a retailer’s penetration in the marketplace whilst also examining its relative strength amongst its users and its relative attraction amongst non-users – the concept of relative advantage.

Retailers that placed in the top three of a category were awarded with custom-made Trolley trophies created by the Reaboka Foundation, an NGO committed to the empowerment of rural communities. 
Here are the 2018 Sunday Times/Sowetan Shopper Survey winners:
Sunday Times/Sowetan Shopper Survey Categories
Category Winners
Bed Stores
Bradlows
Furniture Stores
Bradlows
Hardware Stores
Cashbuild
Health and Beauty Stores
Clicks
Pharmaceutical Outlets
Clicks
Entertainment, Online and Book Stores
CNA
Men’s Clothing Stores
Edgars
Shoe Stores
Edgars
Women’s Clothing Stores
Edgars
Electronics and Household Appliances Stores
Game
Wholesalers
Makro
Home Accessories and Décor Stores
Mr Price Home
Grocery Stores
Shoprite
Jewellery Stores
Sterns
Online Stores
Takealot.com
Tyre and Auto Fitment Centres
Tiger Wheel & Tyre
Liquor and Bottle Stores
Tops at Spar
Sports and Outdoor Stores
Totalsports
Telecommunications Stores
Vodacom shop
Kids and Baby Clothing Stores
Woolworths
Herewith the Top 10 rankings in each of the 2018 Sunday Times/Sowetan Shopper Survey categories:
2018 Grand Prix
Index Score
1
Shoprite
83.6
2
Pick n Pay (Supermarket/Hypermarket/ Family Store)
79.61
3
Clicks
78.13
4
Makro
74.18
5
Edgars
72.38
6
Woolworths
72.12
7
Spar/KwikSpar/Super Spar
71.82
8
Tops at Spar
70.23
9
Checkers/Checkers Hyper
67.46
10
Ackermans
67.29
2018
Home Accessories and Décor Stores
Index score
1
Mr Price Home
66.02
2
Sheet Street
65.70
3
Woolworths
63.68
4
Boardmans
61.91
5
Home choice
56.93
6
Edgars
54.10
7
@Home
54.02
8
Ackermans
48.86
9
Builders Warehouse
48.46
10
Pep
46.99
Grocery Stores
Index score
1
Shoprite
83.60
2
Pick n Pay (Supermarket/Hypermarket/ Family Store)
79.61
3
Spar/KwikSpar/Super Spar
71.82
4
Checkers/Checkers Hyper
67.46
5
Woolworths
66.86
6
Fruit & Veg City
56.08
7
Makro
53.68
8
Game (Foodco)
49.14
9
U-Save
49.12
10
Cambridge Food
45.54
Electronics and Household Appliances Stores
Index score
1
Game
67.16
2
Clicks
61.62
3
Makro
60.19
4
Samsung
57.81
5
Dion Wired
57.18
6
Hi-Fi Corporation
56.58
7
House & Home
54.27
8
Shoprite
52.13
9
OK Furniture
50.69
10
@home
50.48
Jewellery Stores
Index score
1
Sterns
60.86
2
American Swiss
58.02
3
Galaxy & Co.
51.74
4
Arthur Kaplan
48.91
5
NWJ Fine Jewellery
47.13
Kids and Baby Clothing Stores
Index score
1
Woolworths
72.12
2
Ackermans
67.29
3
Edgars
61.84
4
Naartjie
61.83
5
Earthchild
59.19
6
Cotton On Kids
54.91
7
Truworths
54.47
8
Jet
53.83
9
Mr Price
53.62
10
Foschini
50.24
Liquor and Bottle Stores
Index score
1
Tops at Spar
70.23
2
Shoprite Liquor Shop
62.48
3
Pick n Pay Liquor
60.53
4
Makro Liquor
57.80
5
Prestons
57.43
6
Liquor City
54.92
7
Ultra Liquors
54.71
8
Checkers Liquor Shop
52.29
9
Metro Liquor
49.24
10
Liquorland
48.93
Men’s Clothing Stores
Index score
1
Edgars
69.88
2
Woolworths
65.89
3
Markham
64.17
4
Truworths
62.51
5
Mr Price
61.30
6
Sportscene
58.04
7
The Hub / Meltz
54.77
8
Cotton On
53.59
9
Identity
52.92
10
Old Khaki
52.85
Online Stores
Index score
1
Takealot.com
57.66
2
Woolworths.co.za
54.84
3
Mrp.com
43.50
4
PicknPay.co.za
43.46
Shoe Stores
Index score
1
Edgars
72.14
2
Woolworths
68.67
3
Spitz
65.48
4
Timberland
53.04
5
Jet
51.29
6
Green Cross
50.74
7
Tekkie Town
50.19
8
Rage
48.71
9
Nine West
48.69
10
Fabiani
48.25
Entertainment, Online and Book Stores
Index score
1
CNA
62.05
2
Musica
60.90
3
Top CD
57.83
4
Exclusive Books
57.64
5
CUM
57.39
6
Takealot.com
55.39
7
Van Schaik
54.31
8
Look & Listen
52.42
9
Shoprite DVD/CD Section
49.68
10
Pick n Pay DVD/CD Section
45.31
Furniture Stores
Index score
1
Bradlows
58.77
2
House & Home
56.43
3
OK Furniture
54.61
4
Russells
54.10
5
Lewis
53.40
6
Fair Price
51.99
7
Mr Price Home
50.57
8
@home
49.87
9
Furniture City
47.52
10
Akhona
44.36
Hardware and Building Stores
Index score
1
Cashbuild
66.13
2
Build It
61.46
3
Builders (including Warehouse, Express, Trade Depot)
59.70
4
Timbercity
51.69
5
Mica
50.05
6
D.I.Y Depot
48.68
7
Kwik Build
47.96
8
Jack’s Paint & Hardware
46.19
9
BUCO
44.77
10
Boxer Build
40.32
Health and Beauty Stores
Index score
1
Clicks
77.03
2
Dischem
66.00
3
Truworths
50.30
4
Woolworths
48.92
5
Edgars
48.11
6
Red Square
44.84
7
The Body Shop
41.84
8
Foschini
41.01
9
JetMart
32.91
Pharmaceutical Outlets
Index score
1
Clicks
78.13
2
Dischem
67.09
3
Medirite (Shoprite/Checkers)
54.49
4
Link Pharmacy
49.45
5
Pick n Pay Pharmacy
45.13
6
Spar Pharmacy
44.33
7
Alpha Pharm
42.02
Sports and Outdoor Stores
Index score
1
Totalsports
66.23
2
Sportscene
60.89
3
Adidas
57.91
4
Nike
56.94
5
Edgars Active
53.97
6
Mr Price Sport
53.46
7
Cape Union Mart
52.25
8
Studio 88
50.41
9
Sportmans Warehouse
48.39
10
Sneakers
42.94
Telecommunications Stores
Index score
1
Vodacom shop
66.51
2
Pepcell
66.09
3
MTN store
60.19
4
Telkom Stores
53.57
5
Edgars
53.48
6
Cell C store
53.00
7
Game
52.15
8
Woolworths
50.19
9
Ackermans
46.97
10
Pick n Pay
42.15
Tyre and Auto Fitment Centres
Index score
1
Tiger Wheel & Tyre
62.20
2
Supaquick
55.57
3
Hi-Q
55.16
4
Dunlop Zone
54.49
5
Mr Exhaust Mr Tyre
53.58
6
Kwik Fit
50.04
7
Speedy
49.65
8
Autozone
48.57
Wholesalers
Index score
1
Makro
74.18
2
Kit Kat Cash & Carry
59.22
3
Jumbo Cash & Carry
54.47
4
Boxer Superstores
52.49
5
Trade Centre
52.04
6
Metro Cash & Carry
51.47
7
Rhino Cash & Carry
48.32
8
Metro Hyper
46.83
9
Sunshine Cash & Carry
44.96
10
Checkout Supermarket
44.23
Women’s Clothing Stores
Index score
1
Edgars
72.38
2
Woolworths
70.61
3
Mr Price
66.91
4
Truworths
64.70
5
Sportscene
57.08
6
Foschini
56.87
7
Cotton On
53.99
8
Ackermans
53.69
9
Jet
53.27
10
H&M
52.97
Bed Stores
Index score
1
Bradlows
57.39
2
Mr Price Home
56.62
3
OK Furniture
55.98
4
Russells
53.49
5
Lewis
52.66
6
House & Home
52.38
7
Furniture City
52.05
8
Fair Price
51.92
9
The Bed Shop
50.84
10
Sleepmasters
50.73

Finalists revealed in 2018 Pendoring Awards

Student Taurai Valerie Mtake accepts a gold Pendoring for her Ndebele campaign at last year’s Pendoring Awards.

The shortlisted finalists for this year’s edition of the Pendoring Awards have been announced.

For the past 23 years, the awards have been a platform for celebrating and recognising excellent creative and marketing work in South Africa’s 10 indigenous languages, aside from English.

Winners will be announced at a gala event, taking place on 1 November at The University of Johannesburg’s Art Centre.

To see the finalists, click here.


Girl Power reigns supreme in Cartoon Network, Save the Children partnership

If the number of entries already received for the Powerpuff Girls Awards are anything to go by, then many young girls are quietly playing their roles in society through innovation, creativity and technology.

The PPG Awards were launched in August with the aim to celebrate and empower young African girls between the ages of 9 and 14, who are looking for a platform to showcase their super-powers. These girls are ordinary little girls, with superhero skills, who have done extraordinary things to change their world. The three categories represent each of The Powerpuff Girls’ characters, and projects are being submitted in the fields of Technological Innovation (The Buttercup Award), Social Responsibility and Bravery (The Blossom Award); and finally Art and Creativity (The Bubbles Award).

The PPG Awards selection panel is having fun going through the entries received and thrilled to see that there’s immense potential on the continent. Judging by the inspirational ideas from creative young girls in South Africa and Kenya, the future of Africa is bright, and in the right hands!

  • Creative Artist Extraordinaire
  • Tech and Science Inventor
  • Social Helper

Entries close on 15 October 2018; Specific guidelines for each category, and the terms and conditions for entry, can be found on www.DStv.com/PPGAwards. Winners will be announced at the end of October and will receive their award at a Gala Dinner held in Johannesburg in November. Each winner, from each of the three categories, will receive $1 500 to help bring their award-winning entry to life with the help of a dedicated mentor, including Toya Delazy as the artistic mentor.


MultiChoice customer experience manager wins CX Impact Award

MultiChoice has congratulated Clint Payne, senior manager customer experience at MultiChoice, on winning a 2018 CX Impact Award. These awards recognise individuals that exemplify creating an excellent customer experience, and who have made a significant impact on their company and its customers.

Payne has taken the guesswork out of the voice of the customer by providing MultiChoice with a solid customer-based performance metric, paired with a unique insight framework that created the blue print against which the company can design (and redesign) customer experiences.

Commenting on winning the award, Payne said: “It’s quite humbling and a little daunting. I’m fortunate to be part of a small but amazing team who inspire and challenge me every day. I’m privileged to work in a company that really lives Customer First, that gives me the opportunity to flex my customer experience muscles.”


 Nominees named in Zimbabwe Social Media Awards

The shortlisted nominees have been named for the inaugural Zimbabwe Social Media Awards, with a couple of high profile celebrities in the mix.

The aim of the awards is to recognise and reward the most influential personalities or organisations on social media in the country.

To find out who the nominees are, published by NewsDay, click here.


The Awards Wrap is published every Tuesday in our newsletter. Please send all awards news to michael@wagthedog.co.za.


Tags: advertisingawardsCartoon NetworkClint Paynecustomer experience managerCX Impact AwardfinalistsGirl Powermediamedia awardsMichael BrattMultichoicePendoring AwardsPowerpuff Girls AwardsPPG Awardsretail awardsretailersShopper Surveysocial mediaSocial Media AwardsSowetanSunday TimesSunday Times/Sowetan Shopper SurveyTurner Broadcastingvernacular advertisingvernacular languageZimbabweZimbabwe Social Media Awards

Michael Bratt

MIchael Bratt is a multimedia journalist working for Wag the Dog Publishers across all of its offerings, including The Media Online and The Media magazine. Writing, video production, proof reading and sub-editing and social media. He has plied his trade at several high-profile media groups. A passionate writer, news connoisseur, sports fanatic and TV and movie addict, he enjoys spending time with family and friends, reading and playing x-box.

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