• Subscribe to our newsletter
The Media Online
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
The Media Online
No Result
View All Result
Home Out of Home

The power of creative to Shout 4 Good

by TMO Contributor
December 14, 2020
in Out of Home
0 0
0
The power of creative to Shout 4 Good

Photo: The largest protective mask in Africa

Share on FacebookShare on Twitter

[PRESS OFFICE] For the past 50 years, JCDecaux Africa has been at the forefront of innovative out of home campaigns, delivering impactful and engaging messages. The SHOUT4MASKS campaign is one of them.

It is because of our deep understanding within this space, and our commitment to social causes, that JCDecaux Africa was delighted to collaborate with Mediology (winners of the Financial Mail AdFocus 2019 Independent Media Agency of the Year), Net#work BBDO (the leading creative agency in South Africa) and the Shout Foundation (a non-profit organisation that focuses primarily on building libraries in disadvantaged communities within South Africa), on a public service campaign called SHOUT4MASKS.

It is aimed at raising funds to purchase and distribute protective masks to “help make South Africa safer by protecting those who protect us”.

Mediology had the audacious idea to create the largest protective mask in Africa and have it featured on a billboard.  

“The SHOUT4MASKS campaign has been privileged and honoured to have partnered with Marc Taback (group managing director of Mediology) and Christo Van Den Bergh. Marc’s creativity and determination has been the driving force in gaining us magnificent traction with all the media owners in South Africa,” said Danny K and Kabelo Mabalane, co-founders of SHOUT4MASKS.

Thanks to the expertise of Wow Guru Innovations (a unique design, fabrication and installation company) and Beith Digital (market leaders in digital printing), a 3D fabric mask that spans four metres in length and 3.6 meters in width and weighs (together with its support framework) 180kg, was created. 

A high-profile site on the M1 South Johannesburg was selected from JCDecaux Africa’s network to maximise reach and exposure.  It is estimated to reach over 1.6 million people between 30 September 2020 and 31 December 2020, delivering over 31 million impressions. 

In addition, the team at large was cognisant of reducing the carbon footprint of a project of this magnitude. This will be achieved by extending the application of the mask by repurposing the mask material and creating protective masks – further adding to and delivering on the cause and campaign’s intention.

Taback said, “We believe that creativity and innovation can be used to make a difference. We are proud of this work and the impact the campaign has had.  We are grateful to all our partners on this campaign, who contributed their time, expertise, and resources at no cost. It’s amazing what can be accomplished when we work together to help our nation.”

SHOUT4MASKS has already been able to distribute hundreds of thousands of masks to our nurses and doctors in South Africa, thanks to the overwhelming kindness and generosity of the community. 

The SHOUT4MASKS co-founders added their thanks in saying, “We could not have raised the much-needed funding without our partners. Words can never express adequately our feelings of immense gratitude to all who were involved and their magnanimous gestures in providing their skill at no charge”.

Learn more about how you can get involved with this incredible initiative here.


JCDecaux Africa is the #1 out of home media specialist in Africa, offering a broad range of digital and static advertising solutions across 19 countries with dedicated offices and teams in each market. JCDecaux Africa has strategic holdings in highly sought-after locations and environments, offering a host of advertising formats, including Airports, Gautrain, Roadside Digital (RSD), Roadside Static, Iconic, Mall, and Street Furniture. JCDecaux Africa services the largest media agencies, multinationals, and biggest brands from around the world. Our media planning and strategy are based on a host of in-depth research and insights tools, with the aim of maximising our clients’ advertising spend and delivering on their campaign objectives.


Tags: billboardCovid-19creativeDanny Kayefrontline workersfundraisingJCDecauslargest mask in AfricamediaMediologyout-of-homeoutdoor advertisingpublic awareness campaignShout FoundationSHOUT4MASKSsocial innovation

TMO Contributor

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Follow Us

  • twitter
  • threads
  • Trending
  • Comments
  • Latest
Kelders van Geheime: The characters are here

Kelders van Geheime: The characters are here

March 22, 2024
Dissecting the LSM 7-10 market

Dissecting the LSM 7-10 market

May 17, 2023
Keri Miller sets the record straight after being axed from ECR

Keri Miller sets the record straight after being axed from ECR

April 23, 2023
Getting to know the ES SEMs 8-10 (Part 1)

Getting to know the ES SEMs 8-10 (Part 1)

February 22, 2018
Sowetan proves that sex still sells

Sowetan proves that sex still sells

105
It’s black. It’s beautiful. It’s ours.

Exclusive: Haffajee draws a line in the sand over racism

98
The Property Magazine and Media Nova go supernova

The Property Magazine and Media Nova go supernova

44
Warrant of arrest authorised for Media Nova’s Vaughan

Warrant of arrest authorised for Media Nova’s Vaughan

41
AI in sponsorship: Beyond the buzzword

AI in sponsorship: Beyond the buzzword

May 9, 2025
Upping the ante: Tracking the year-on-year growth of gambling in SA

Upping the ante: Tracking the year-on-year growth of gambling in SA

May 9, 2025
Seven Days on Social Media: Tonya’s in hospital, the nation’s in chaos and SA doesn’t care about Joshlin

Seven Days on Social Media: Tonya’s in hospital, the nation’s in chaos and SA doesn’t care about Joshlin

May 9, 2025
Social media platforms are replacing Google

Social media platforms are replacing Google

May 8, 2025

Recent News

AI in sponsorship: Beyond the buzzword

AI in sponsorship: Beyond the buzzword

May 9, 2025
Upping the ante: Tracking the year-on-year growth of gambling in SA

Upping the ante: Tracking the year-on-year growth of gambling in SA

May 9, 2025
Seven Days on Social Media: Tonya’s in hospital, the nation’s in chaos and SA doesn’t care about Joshlin

Seven Days on Social Media: Tonya’s in hospital, the nation’s in chaos and SA doesn’t care about Joshlin

May 9, 2025
Social media platforms are replacing Google

Social media platforms are replacing Google

May 8, 2025

ABOUT US

The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis.

Follow Us

  • twitter
  • threads

ARENA HOLDING

Editor: Glenda Nevill
glenda.nevill@cybersmart.co.za
Sales and Advertising:
Tarin-Lee Watts
wattst@arena.africa
Download our rate card

OUR NETWORK

TimesLIVE
Sunday Times
SowetanLIVE
BusinessLIVE
Business Day
Financial Mail
HeraldLIVE
DispatchLIVE
Wanted Online
SA Home Owner
Business Media MAGS
Arena Events

NEWSLETTER SUBSCRIPTION

 
Subscribe
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?