Industry reaction to SAARF’s proposed new marketing research currency
SAARF’s new proposed marketing research was met with scepticism, concerns and optimism by interested parties in the media industry who ...
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Tag: BRC
SAARF claims grossly inaccurate, says BRC, but ‘door is still open’
The Broadcast Research Council of South Africa (BRC) has vehemently denied claims made by the South African Audience Research Foundation ...
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BRC RAM confirms radio is more important than ever
*CYBERTORIAL: The full year release of the new BRC RAM data will confirm that radio is more important than ever ...
Read moreA year of big moves for media research
In 2016, the media research space saw some major movements, both positive and negative. Michael Bratt takes a look at ...
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Where do you get your news from? The South African radio landscape
My family and myself were the victim of a dox attack for my last post wherein personal details about myself, my employer, my ...
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BRC RAMs show stable trends for radio
Radio is still showing robust and stable measurement in South Africa, the Broadcast Research Council of South Africa (BRC) said ...
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