PRC and Nielsen launch fused PAMS Brands
The Publisher Research Council, who pioneered media survey fusion in South Africa last year, has now fused a digital study ...
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Tag: data
A different perspective on measurement for the non-analytical mind
Have measurement frameworks ever confused you? Just how do you go about deciding which framework is best for your marketing ...
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Measurement councils have evolved as joint industry currency is the new JIC
With a renewed focus on transparency and trust, there is no better time for JICs reassert their authority and we ...
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Data not a panacea for advertising’s problems but can inform creative process
Advertising needs to radically reassess its approach to both data and creativity. Instead, agencies need to use the right kind ...
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The disability market, data and insights, and rural audience measurement techniques
The final day of this year’s #PAMRO2019 conference offered up six more thought-provoking presentations, discussions, and two accolades awarded.
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Where creative meets data – Hoorah Digital 2.0
Digital transformation consultancy Hoorah Digital has rebranded, bringing a new look logo, strategic approach to work and award-winning work.
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