What is new in the media space? Why, esport of course
In 2021 we shall see more brands - especially lifestyle ones - becoming more actively engaged players in the esport ...
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Tag: marketing
Awards Wrap: FoxP2 no. 1 medium agency in Loeries Official Rankings, P&G’s Marc Pritchard WFA’s global marketer of the year
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media ...
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Adam and Eve, a snake apple salesman and a cautionary media and marketing tale
Ever since Adam was sold down the river by a snake-apple salesman, marketers and media owners have put pizazz before ...
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How Bezos and Amazon changed the world
Amazon announced Jeff Bezos is stepping down as CEO almost 27 years after he founded the company to sell books ...
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Communication refocuses on people-centricity
Communicating with all stakeholders has become more important than ever. This will have a significant impact on the trends influencing ...
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Ask ‘why’ to become data-driven marketer
In today’s marketing world, there are three kinds of marketers. You can be data-driven, data-conscious or unemployed.
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